A new appointment with Capri Trendwatching Festival, an event organized by Fondazione Capri, under the art direction of trendwatcher Elena Marinoni. The mission of Capri Trendwatching Festival is to sketch the outlines of the next future through research data, case histories, workshops and open lectures. On its third edition now, CTWF hosts some prestigious characters including Zygmunt Bauman, Massimo Banzi, Henry Mason, Alex Giordano, Adam Ardivvson and Andrew Keen.
Adam Arvidsson is an associate professor of Sociology with Università Statale di Milano, where he teaches Sociology of Globalization and the New Media. After releasing “”Brands. Meaning and Value in Media Culture”, his latest bestselling work on the role played by brands in the economy of information, Arvidsson has been working on the new forms of production and economy organisation that revolve around the new media. To this end, he is now carrying out a research project on reputation economies with the Copenhagen Business School; he is partner to Alex Giordano in the Societing project, a blog that collects emerging trends from the “Open” economy.
Andrew Keen, an against-the-grain author and a Silicon Valley entrepreneur, founded audiocafe. com in 1995 and led it to success in the first generation of Internet-based businesses. He is also an acclaimed lecturer with a strong commitment on the themes of the impact of digital economies on economy, education and society in the 21st century.
Massimo Banzi, interaction designer turned into a physical computing pundit, is the co-founder of the Arduino project, a user-friendly opensource microcontroller that allows you to fast learn the basic principles of electronics and programming.
Professor emeritus at the University of Leeds, Zygmunt Bauman is the inventor of the concept of liquid modernity and is considered one of the world’s leading sociologists. A prolific author, his first works revolved around the themes of social layering and the workers’ movement, before moving on to more general areas of interest such as the transition from modernity to post modernity and the ethical issues this evolution implies.
Photo: Gabriele Ghinelli