interiors for professional empowerment

Interview with Elena Davsar during Milan Design Week

  • Interview with Elena Davsar during Milan Design Week
  • Interview with Elena Davsar during Milan Design Week
Date: Apr 2011

Before my appointment with Elena Davsar I searched the Internet for some information about “lifecoachdesign”. ‬ ‪The only site that gave an answer was hers, www.davsar-design.com.‬ ‪The reason for this then became obvious: it was Elena who had created this methodology.‬ ‪In a short time, when she was still very young, Elena Davsar had completed  a brilliant course of study.‬ ‪She graduated from law university in Moscow, where at the same time she studied cognitive psychology and Ericksonian therapy.‬ ‪Elena is a professional coach, a member of the ICF. And in Italy she achieved a Master Degree in Interior Design at the Istituto Marangoni in Milan.‬ ‪She works as an architect and interior designer since 2002 between Milan and St. Petersburg. Let’s try to understand the theory directly from the source.‬

‪- How you come up with the idea of creating a new discipline, such as Lifecoachdesign?‬

‪Working as an interior designer, I often had a lot of customers who did not simply need to furnish their houses, but something more: to change their lifestyle and achieve improvements in different areas.‬
‪The idea came to my mind for the first time in 2001, while I was furnishing my apartment in Moscow and at the same time I was studying neuro-linguistic programming. ‬ ‪We were studying the system of values and goals, we had to model the strategies of success, and I thought I would reflect all this in interiors.‬ ‪Basing myself on simple associations, I transferred my system of values to colours, fabrics, and objects.‬ ‪Everything occurred intuitively, and it was the first project based on these principles.‬ ‪The effect was strong enough – for the following years that space gave me a sense of support, energy and success in various initiatives.‬ ‪Given that this idea did not have a system, and at that time I did not know exactly how to apply it to work with clients, I set it aside for a few years.‬ ‪Later I used some of these principles and experienced some techniques, but as the system the Lifecoachdesign took shape later in Italy, with the help of my husband, who has recognized the potential and prompted me to continue my research and work in this direction.‬

– ‪Let’s take a step back and start from Coaching.‬ ‪Could you explain what that is?‬

‪”Coach” can be translated as “educate, prepare, train.”‬ ‪In fact, the term includes in itself something more substantial.‬ ‪Coaching, built on the edge of psychology, management, philosophy, logic and life experience, is a process that helps to achieve a goal in different spheres of life.‬ ‪But Coaching is only a part of the methodology, which uses some of its techniques.‬ ‪In addition to coaching I use Neuro Linguistic Programming, Ericksonian metaphors, cognitive psychology, affective-emotional psychology and more.‬ ‪I have selected and adapted some techniques from those fields to show with a sensory language the subtle psychological processes of an individual.‬

– ‪How do you cross this with interior architecture? ‬ ‪What are the basics of Lifecoachdesign?‬

‪The Lifecoachdesign is based on the laws of the system of human perception.‬ ‪It assumes that experiences and inner processes can be described with the same language of sensory information, which we use for objects and external processes.‬ ‪In this way one can create a personal projection of efficiency and success.‬ ‪For this reason one uses the methods of the various fields of psychology in combination with interior design tools.‬
‪We can compare Lifecoachdesign to ergonomics, the discipline that dictates the rules of space and defines, for example, what should be the distance between a chair and a table. ‬ ‪Lifecoachdesign also has rules that determine a space but they do not affect the style.‬ ‪The style, the decor, are chosen by the customer together with the architect.‬
‪We could compare Lifecoachdesign with European Feng Shui for its western theoretical base. ‬

– ‪What happens when a project is not directed to one person, but to a group?‬ ‪For example, the office for a team?‬

‪Each team has a leader, which has a personal office. In this office all the codes which represent the strengths of the leader will be used‬ ‪.‬ ‪The team leader leads the company to its important decisions, he must have the precedence.‬ ‪As for the others – it is important to understand what is the ultimate goal, the idea that drives the team, and the reasons behind of all this.‬ ‪We try to work with everyone in groups or individually, of course, if this is possible.‬ ‪The same thing happens when we create a home.‬ ‪We try to work with all of the family members and customize each room.‬ ‪And in the houses public areas we introduce the codes that join the strong sides of all family members.‬

‪Describing her clients Elena defines them as “people who like to be effective, successful, and who wants to open themselves up to new horizons.”‬ ‪Those that contact her are people who have already achieved a lot, but want more. If I had the opportunity to reorganize my office or my house I would go to Elena, I would assign the project to the Davsar-Design studio. ‬

‪Anna Kostina, “Plus New trends”  translated from Russian‬


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